In the Ted Talk given by Kenneth Cukier, he addresses the idea of data and how it is incorporated in our lives today. Cukier informs the audience of the importance of data in our everyday lives by saying it is, “the only way this planet is going to deal with its global challenges” ( 138). Data helps inform people of certain things which guides them to changes. An example of this is medical care or energy as shown in the TED Talk.  Cukier explains the positivity linked with more data use. He does this by linking it with technology. One example I think would be very helpful is installing senses into cars which could use data to predict a car accident. I think this use of data could be very helpful and potentially save lives.  He mentions how big data is going to be voluntary and respect privacy, as that was an issue before. I think that it is a very good thing so people do not get angry about the idea of it invading their personal life. I think big data could be very influential on the world and its constant advancements.